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Rue St. Paul
Amid The Stone
Flames Of Autumn
River Rocks II
The Hush Of Autumn
Interview with Terry Pellmar – Digital Art & Mixed Media
EWW: Terry, What makes your work unique to other artists using your medium(s)?
Terry: I think that my use of many digital processing approaches (e.g., montage, filters, painting, texture) within one image and subsequent enhancement during the printing or post-printing stages distinguishes my work from that of others.
EWW: Besides subject matter, are there any other consistent themes in your work such, lighting, technique, type of shot, etc.
Terry: I love to experiment with techniques and lighting, so these can vary greatly throughout my work. As you point out below, the texture is one of the few constants in my pieces.
EWW: What are your challenges in doing your work?
TERRY: My biggest challenge is balancing the business aspects of marketing my work with the creative component of producing my art. My enjoyment comes primarily from working on a digital painting. But I try to remember that updating a website or planning an exhibit yields delayed rewards that are ultimately just as gratifying.
EWW: What do you see as the biggest challenges for a fine art photographer or a digital artist?
Terry: I see two major challenges for digital artists.
First, I find that many people walking into a gallery are unfamiliar with digital art. When they see my work, the question often comes up: how did you do this? They don’t know if my work is a photograph – but they might say “it doesn’t look like a photograph” – or if it is a giclee of a painting created with classical techniques. They may like the piece but have concerns about the acceptance of this relatively new approach in the art world.
Second, and seemingly inconsistent, there are so many excellent digital artists creating fabulous works that are shown on a plethora of websites. While on-line galleries can reach many viewers, the options for a buyer can be overwhelming.
EWW: Do you think it is important for photographic artists to have their own website, in addition to another gallery they appear on.
Terry: I consider a personal website to be very important for all artists. It provides a showcase for someone who may have seen your work on display and wants to explore further; for a curator of a gallery to evaluate options for a show; for a fellow artist who wants to keep in touch; and for any followers you must know where/when your next show or reception will be.
EWW: Do you use social media platforms to market and promote your work? If you do, which social media platform seems to work the best for you?
Terry: I use several platforms to promote my work; they each have their pros and cons. Some are good for interacting with other artists and others are more geared toward friends and followers. When possible, I provide links to these platforms. My foray into the social media is relatively recent; it is too soon to say which platform is working best for me.
EWW: Terry, just to wrap up the interview, do you have any final thoughts about you and your work, that you think would be important for others to know about?
Terry: My style is continually evolving as I learn new techniques or try new approaches. What I do tomorrow may be very different from what I did yesterday. It is a journey; I’m not sure where I am going but I am having fun along the way.
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