It is no secret that social media has changed the way we market our work, in a major way. For many people, a video on social media has begun to rival the homepage of their website. It is a way to check out first if you have any new prints or have you published any new content that could be of interests. It is a way of initially sharing with gallery owners your work when asking for representation in their gallery. It is an inexpensive way to start leveling the playing field with those photographers and digital artists that have more recognition.
In a survey conducted in 2018 by a reputable social media organization, 93% of 500 companies said they had gotten a new customer thanks to a video on social media. They also found that with a consumer survey that 32% of consumers checked out a brand’s presence on social media before going to their website in 2018. The top three social media platforms that were used in 2018 were:
Facebook – 64%
YouTube – 57%
Instagram – 48%
There is a lot more information out there about marketing and promotion but Exhibitions Without Walls believes that this trend of using video will only grow in how we market and promote our work in the future.